Bengalis and their eternal love for sweets does not end or subside, even if they live abroad. The craving seems to increase with distance as the numbers show.
This ever increasing demand has helped the jaggery industry to boom in a very short span of time, especially the Nolen Gur, as it is a premium sweet for any platter or any occasion.
Even though the country is still recovering from demonitisation aftereffects, the production and export of Nolen Gur has grown manifolds.
Ashok Haldar, a Nolen Gur businessman, said, "I have become a distributor of this gur and I have been able to pay all my dues in a very short time span. I am able to work on a global scale in this business with the help of the West Bengal Khadi Board."
Since the gur/jaggery is very famous and high in demand worldwide, the West Bengal Khadi Board helped the businessmen in the export of the products and successfully sent around 1 lakh tubes abroad, each tube containing around 150g of the product.
The sales have almost doubled, with only 40-50 thousand tubes being exported the previous year. This year, despite the cash crisis, faced especially by farmers, the West Bengal Khadi Board was able to export around 1 lakh tubes of the item.
The local farmers and vendors have also benefitted with the advent of the gur tubes.
Subal Modak, a local farmer said, "We cut the trees in the evening and bring the stock back in the morning, after which the gur is created. After that, we pour it in a clay pot and sell it to the shops. Now that the tube has arrived, longevity of the gur has increased to a month. The demand for tubes has increased and selling it abroad is profitable."
Contrary to the problems faced by farmers nationwide, the farmers involved in the export of Nolen and Khajur Gur are being paid around Rs 10,000-15,000 on a daily basis.
However, lack of money in the market is affecting the every day transactions and the high demand is also tough to meet. "The only problem I am facing is that the gur that I obtain from the local vendors cannot be bought nowadays because they only deal in cash. There is no money in the market, or in the bank. The bank is not able to provide more than Rs 20,000 but I alone have to pay 15-20,000 every day to the local vendors and this is the only thing bothering me right now," said Ashok Haldar, another Nolen gur businessman.
"Nowadays, the gur is being sold in tubes which are cheaper. There are few problems related to demonetisation as we export the gur abroad. On the contrary, our problems have lessened. We get money from the products that we send abroad and we use the same money to buy whatever we need," Nirjan Mondal, a local Nolen gur farmer said.
At a time when the markets are at an all time low, the anomalous curve in the graph of the export of Nolen Gur tubes is a boon to the people who are part of the industry.