Oppo to soon export smartphones from India: Report

Published on : May 03, 2017 Topic : Bilateral Trade

The report states that Oppo will cater the Middle East, North Africa and South-East Asian countries.

Chinese handset manufacturers have been ramping up its operations in India so quickly that a recent report from Economic Times now states that Oppo will soon begin exporting its smartphones from India. The report states that Oppo will cater the Middle East, North Africa and South-East Asian countries.

After taking up the fourth spot in the global market in Q1, as per the IDC report, Oppo is surely considering India as its one of the important markets after China.

"In the next 2-3 years, in line with our plan, we will begin exporting the manufactured phones out of India to Middle East, North Africa and other South Asian markets. Currently, the products offered to our Indian consumers are made in India," - said Sky Li, Global VP and India president. (Source: ET)

For that, Oppo has already acquired 110 acres of land from the Greater Noida Industrial Development Authority (GNIDA) for a purported sum of Rs 145 crores and will soon set up a manufacturing unit. Besides, Oppo plans to invest Rs 2,000 crore in building not only assembly units but also residential homes for about 30,000 employees it plans to employ for the facility.

If you are not aware, Oppo is already manufacturing in India with one assembly facility located in Noida since July 2016 and with the next facility being next door, India might be the next export hub for Oppo.

Chinese OEMs have increased their presence in India majorly after Xiaomi penetrated in back in 2014. Players like Oppo and Vivo have rightly targeted the young audience with its camera-centric smartphones coupled with a huge advertising budget. As a result, a lot of local handset manufacturers are now slipping off to the bottom in terms of both popularity and sales.

Source: The Mobile Indian
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