Samsung Shifts Display Manufacturing Unit from China to Noida
30 July 2021

Samsung who tops global
smartphone market with 23% share in Q1 2021, has shifted its display
manufacturing unit from China to Noida, India. A delegation of Samsung
led by the company’s Southwest Asia President & CEO Ken Kang meet with
Uttar Pradesh Chief Minister Yogi Adityanath. Earlier in December 2020, Samsung
announced to invest Rs 4,825 crore in India for moving display production unit
from China to India.
According to Export
Genius, Samsung shipped 77 million smartphones in Q1 of 2021. The global smartphone
shipments were 340 million units in the said quarter, up over 24% as compared
to Q1 of 2020. China is the world’s largest player in electronics sector and it
will see a major impact on the industry due to Samsung’s display manufacturing
unit shift from China to India.
India Imports Mobile Display
Apr 2020 to Mar 2021
India imports smartphone
components to assemble them and build a gadget. Mobile display is among them,
which India imports from the countries around the world. According to India
import data, India imported mobile display the most in third quarter of
2020. Below given chart shows value in percentile of India imports mobile
display from April 2020 to March 2021.
Quarter |
Value
USD % |
Apr-Jun 2020 |
12 |
Jul-Sep 2020 |
33.6 |
Oct-Dec 2020 |
25.8 |
Jan-Mar 2021 |
28 |
India Imports Display Screen
Apr 2020 to Mar 2021
India also imports display
screen, which are used in LEDs and other electronic products. According to
India trade data, India imported display screen the most in Oct-Dec quarter of
2020 in Apr 2020-Mar 2021 period. Check value in percentage of India imports
display screen from Apr 2020 to Mar 2021.
Quarter |
Value USD % |
Apr-Jun 2020 |
16.5 |
Jul-Sep 2020 |
22.6 |
Oct-Dec 2020 |
33.2 |
Jan-Mar 2021 |
27.2 |
Samsung Global Market Share
of Smartphones in Q1 of 2021
Certainly, India will now
reduce dependence on imports of display from other countries as Samsung has
shift display manufacturing unit from China to Noida. This will benefit India
in terms of economy and employment. This decision will impact display exports
of countries who ship display to India. For example, China who is the India’s
largest import partner of electronic component, will see a major impact on the
business.
As we know Samsung is one of
the largest electronic brands in the world, which shared 23% market in Q1 of
2021. Let’s have a look at market share of Apple and Xiaomi who were the second
and third largest electronic brand respectively in the given quarter.
Brand |
Market Share % |
Samsung |
23 |
Apple |
17 |
Xiaomi |
15 |
Samsung’s display manufacturing unit in Noida is expected to generate direct employment. The company already has a mobile manufacturing unit in Noida. It makes 70% of their total display products used in television sets, mobiles, watches and tablets in South Korea, Vietnam and China.
