Samsung Shifts Display Manufacturing Unit from China to Noida

30 July 2021

Samsung who tops global smartphone market with 23% share in Q1 2021, has shifted its display manufacturing unit from China to Noida, India. A delegation of Samsung led by the company’s Southwest Asia President & CEO Ken Kang meet with Uttar Pradesh Chief Minister Yogi Adityanath. Earlier in December 2020, Samsung announced to invest Rs 4,825 crore in India for moving display production unit from China to India.

According to Export Genius, Samsung shipped 77 million smartphones in Q1 of 2021. The global smartphone shipments were 340 million units in the said quarter, up over 24% as compared to Q1 of 2020. China is the world’s largest player in electronics sector and it will see a major impact on the industry due to Samsung’s display manufacturing unit shift from China to India.

India Imports Mobile Display Apr 2020 to Mar 2021

India imports smartphone components to assemble them and build a gadget. Mobile display is among them, which India imports from the countries around the world. According to India import data, India imported mobile display the most in third quarter of 2020. Below given chart shows value in percentile of India imports mobile display from April 2020 to March 2021.

India Imports Display Screen Apr 2020 to Mar 2021

India also imports display screen, which are used in LEDs and other electronic products. According to India trade data, India imported display screen the most in Oct-Dec quarter of 2020 in Apr 2020-Mar 2021 period. Check value in percentage of India imports display screen from Apr 2020 to Mar 2021.

Samsung Global Market Share of Smartphones in Q1 of 2021

Certainly, India will now reduce dependence on imports of display from other countries as Samsung has shift display manufacturing unit from China to Noida. This will benefit India in terms of economy and employment. This decision will impact display exports of countries who ship display to India. For example, China who is the India’s largest import partner of electronic component, will see a major impact on the business.

As we know Samsung is one of the largest electronic brands in the world, which shared 23% market in Q1 of 2021. Let’s have a look at market share of Apple and Xiaomi who were the second and third largest electronic brand respectively in the given quarter.