India’s Jewelers Brace for Worst in 25 Years due to Coronavirus Scare
20 April 2020
India’s jewelers brace for the worst sales in jewelry
items in 25 years amid coronavirus scare. As India is completely under lockdown
to avoid spread of deadly Covid-19, jewelry industry is facing a tough time as
stores of companies are closed across the country. According to Export Genius data and experts, jewelry
purchases from India are estimated to plummet 30% in 2020 from the 690 tons
last year. Let’s understand how the coronavirus has disrupted India’s jewelry
industry from shipment data and trade statistics.
India’s Jewelry Industry Impact Amid
Coronavirus Outbreak
Following the coronavirus outbreak, India’s gems and
jewelry industry has been affected severely as retailers in the country were
managed to do only 20-25 per cent business in Feb due to fewer footfalls amid
fear of the virus’ spread. Now stores are completely shut across the country
due to 21-day lockdown. According to a report of All India Gem and Jewellery Domestic Council, there is a panic
among people due to covid-19 pandemic and country’s lockdown.
Meanwhile, the number of novel coronavirus cases in
India has crossed 1,000 mark and few deaths have been reported till now.
Factors Affecting India’s Jewelry
Industry
The Coronavirus pandemic has affected almost every
industry around the world. India’s gems and jewelry industry is also feeling
the pain as it facing losses due to decline in customers. Here are few
important factors that affect the jewelry industry in India:
1.
Lockdown Due to COVID-19
In order to combat the rapidly spreading coronavirus,
India is under complete lockdown. This has plunged the sales of India’s jewelry
to the lowest in a quarter of a century. Demand in the world’s second-biggest
gold consumer has already tumbled, slammed by record high domestic prices and
as the economy heads for the slowest pace of growth in 11 years. That pain is
most likely to get deepen as the virus spooks buyers and jewelry stores to
shutter their stores after Prime Minister Narendra Modi announced a 21-day
lockdown across the country to control the spread of coronavirus.
2.
Tax Time
The other factor of jewelry industry is facing losses
is that companies are doing a lot of tax related work including advance tax,
GST and demonetization note to be submitted to the Income Tax Department.
3.
Muted Demand
The demand of jewelry has gone down sharply due to
country’s lockdown due to coronavirus pandemic. Or we say that the demand is
muted. A lot of people are scared from the virus and they are lockdown into
their homes. Not only this, companies have shut their jewelry stores around the
country. According to the Gem & Jewellery Export Promotion Council, the
industry is seeking an extension for repayment of loans and a reduction in the
import tax on gold to 4% from the current 12.5% to help jewelers.
Surat Diamond Industry Stares at
Rs 8,000 crore Losses
As per market experts, the Surat diamond industry is
likely to face a loss of around Rs 8,000 crore in next two months as Hong Kong,
which is a major export destination, has declared a state of emergency due to
coronavirus outbreak in China. India
export data shows that polished diamond worth around Rs 50,000 crore is
exported from Surat to Hong Kong every year.
Experts believe that if the situation continues to
remain the same, it will have a huge impact on the Surat diamond industry,
which polishes 99% of all rough diamonds imported in the country.
China, from where coronavirus or Covid-19 originates
last year, has claimed thousands lives and the disease has been spread in more
than 150 countries. The United States, Italy, Spain and France are severely
affected as death toll in these countries is in huge numbers. India is also
facing growing numbers in coronavirus cases and deaths as well.
India’s Exports of Jewelry and
Items in 2018
In gems and jewelry industry, India exports diamonds and articles the most to the world. According to India export statistics of jewelry, the country shipped diamonds worth US$ 25,637 million in 2018. Here is a list of jewelry items with their values, which India exported to global nations in 2018.
HS Code |
Product Description |
Value US$ Million |
7102 |
Diamonds |
25,637 |
7113 |
Articles of Jewelry and Parts |
12,395 |
7117 |
Imitation Jewelry |
194 |
7106 |
Silver |
12 |
7108 |
Gold |
0.235 |
India’s Share in Global Jewelry
Exports during 2018
In terms of global share in gems and jewelry industry, India holds second position, which is not very far from China, which is the top jewelry exporter country. According to India customs of jewelry, the country shared 12% value to total exports of jewelry, while China shared 12.9% value in 2018. See chart and table below to know the world’s top 10 exporter countries of gems and jewelry with their value in US$ million and value in US$ % recorded in 2018.
Country |
Value US$ Million |
Value US$ % |
China |
13.3 |
12.9 |
India |
12.4 |
12.0 |
Switzerland |
11.8 |
11.4 |
United States |
9.9 |
9.6 |
United Arab Emirates |
8.6 |
8.3 |
Hong Kong |
7.1 |
6.9 |
Italy |
7.1 |
6.8 |
France |
5.8 |
5.6 |
United Kingdom |
4.4 |
4.3 |
Turkey |
4.4 |
4.3 |
Concerns about the virus have been the local gem and
jewelry industry to a halt with virtually no footfall in stores and many
jewelers have shut their shops located in malls and shopping complexes. For
instance, Titan Co., the nation’s biggest jeweler by market value, has shut
store and manufacturers till further notice. Mumbai’s Zaveri Bazaar, the
largest bullion market in the country is also closed. This could cut demand by
as much as 40% in the coming weeks.