How to Find Active Buyers in Vietnam to Export Products?

30 August 2017
Active Buyers in Vietnam

To find buyers in any country, the exporters must have a planned marketing strategy. These strategies must include offline as well as online promotions. They must have worldwide visibility of their product to get the maximum export order. However, finding buyer is the major task for any export oriented business. Vietnam is one of the largest importer countries. If you are exporter of any other country and want to supply goods in Vietnam. You need to go through language, travel barriers and trade policies in order to succeed. So, how to contact buyers in Vietnam for exporting goods? Let’s take a comprehensive look at various methods to contact buyers.

Also, start finding buyers through various offline methods. It involves trade fair, import list from foreign embassies, connect with export promotion council and chamber of commerce etc. You can also appoint an agent who will find the buyer on your behalf. These methods are expensive but result oriented. Promote your website using SEO, google marketing, social media, email marketing and various B2B portals.

5 Best Ways to Find Buyers in Vietnam :-

     1.     Do Market Research

Market Research

You need to do quick market research about your product. Use primary and secondary research to find active buyers for your product and to know the market trends. Use import export data, market research publications, various expert publications etc. to check the demand for your product and profit margin in Vietnam. The market research companies will help to do market research in Vietnam. It is the best and most authentic source of Vietnam importers for exporting goods. It provides import export data along with shipment records that will help you to analyse the market and make better business decisions. The leading business intelligence sources like Export Genius provide trade data which includes genuine information about active Vietnam importers of your product. Subscribe with Export genius and get report provided by market research agents.

     2.     Attend Trade Shows

Attend Trade Shows

Make your business presence at various trade fairs. Try to build up a relationship with clients and do follow up communications to crack export order. Trade associations in Vietnam organise exhibitions and events on various industries which provide a platform to importers and exporters for finding new customers. For example, Vietnam International Trade Fair i.e. Vietnam Expo is organized annually by Vinexad company over the last two decades. It is organized as the most effective trade event bringing about a lot of economic values for organizations and individuals in Vietnam and overseas. Other Vietnam Trade show like Propack Vietnam is an International exhibition on food processing, package technology and equipment which is held once in a year. There are various trade shows which are organized in Vietnam and it helps to locate active buyers or importers in Vietnam. Here, we are providing some upcoming Vietnam trade shows or Vietnam trade events as listed below.

         ·         Metalex Vietnam (Oct 12-14, 2017) – International exhibition for machine tools technology.

         ·         VietBaby (Nov 2-4, 2017) – Vietnam International Maternity, Kids and Baby Fair

         ·         Vietwater (Nov 8-10, 2017) – Water and wastewater industry show

         ·         Oil & Gas Vietnam (Dec 5-7, 2017) – International exhibition for oil and gas

Such type of events is organized for bringing global business leaders who want to boost their sales or want to export in Vietnam.

     3.     Stay Connected with Vietnam Embassies

Approach Vietnam embassies to get the importer details of your product. It is one of the best ways to find buyers in Vietnam for your product. Vietnam Embassy is located in almost all nations worldwide to assist importers, exporters or corporates for various business purposes. For Example, if you want to export products from India to Vietnam. You can approach Vietnam Embassy located in India for getting best information about how to contact buyers in Vietnam. They also provide specific details on market components. Refer the below table to check the Vietnam Embassies in foreign countries with their address.

Vietnam Embassies

Vietnam Embassy


Embassy of Vietnam in India

17, Kautilya Marg, Chanakyapuri, New Delhi 110021, India

Embassy of Vietnam in China

No. 32 Guanghua Road, Jiangou menwai PO box 00600, Beijing, China

Embassy of Vietnam in South Korea

28-58, Samchong Dong, Chongno-Ku, 110-230, Seoul, Korea


     4.     Export Promotion Council

promotinal council

Promotional Council plays a distinct role in boosting the business capabilities of corporates. It covers information on trade partners, market components and database on products. Stay connected with your respective export promotion council to get the buyer details of Vietnam. They will help you to guide proper marketing in the trade. They also extend their services in finding buyers for your product. Textile Promotion Council of Vietnam provides the market updates on the textile industry with the details of traders including Vietnam’s Buyers name. So, you need to contact promotion council of any particular product which you want to export to Vietnam and also get the trade statistics for getting higher sales in your business.

     5.     Social Media and Google Marketing

Google Marketing

In this digital world, use internet to connect with a large number of buyers without much expenditure. Email marketing surely will help to get new customers in Vietnam.  The effective communications using emails and phone can help you to convert lead into export order. Design a website for your business and it must be mobile responsive, multi-lingual and international website. Since the website is your first impression in front of visiting foreign buyer so you can invest actively. Your website must have proper lead collection forms to convert visitors into leads. Join various online business communities. Use social media and Google to increase your business reach and visibility. Make your strong presence on major social sites like Facebook, LinkedIn, and Google Plus.

We have mentioned above the various ways to find buyers in Vietnam for your product. You can also get the trade data along Vietnam buyers list at by filling up a quick enquiry form on our website.

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