5 Most Popular Alcoholic Drinks Brands in India - Import Data Q2 2017

03 August 2017

India’s total imports of alcoholic drinks during Apr-Jun 2017 recorded USD 61838727. Alcoholic drinks import data of India shows that import value of the product rose in May and declined in June. The import statistics of alcoholic drinks stood at USD 19097565, USD 22521261 and USD 20219901 in April, May and June respectively. Whisky was the largest type of alcoholic drinks in India imported in the said period. Its total share in value of three months recorded 62.10%. India imported alcoholic drinks the most from the United Kingdom. Let’s analyse brand-wise India import report of alcoholic drinks Apr-Jun 2017.

5 Largest Alcoholic Drinks Brands Imported in India

India imported alcoholic drinks of Johnnie Walker the most between April and June 2017. The other most imported alcoholic drinks brands include – Chivas Regal, Black Dog, Ricard and The Glenlivet. Here is share in value of top 5 imported alcoholic drinks brands in India.

A comprehensive analysis of largest imported alcoholic drinks brands list in India recorded during April-June 2017 is given here.

           1.    Johnnie Walker

Johnnie Walker is a Scotch whisky brand, which is owned by Diageo and originated from the Scottish town of Kilmarnock, a large burgh in East Ayrshire. This is the place where the brand’s creator, John Walker began making & distilling the whisky. Today, it is the most widely distributed brand of blended Scotch whisky in the world and sold in almost every country including India.

In India, Johnnie Walker brand of Scotch whisky was imported the most between April and June 2017. Its total import value of three months stood as USD 12889645. If we see month-wise data of this brand, the import value of April, May and June recorded USD 4859907, USD 5143725 and USD 2886013 respectively.

United Spirits Limited stood as the largest Indian importer of Johnnie Walker alcoholic drinks, which did 7% import business of alcoholic beverage in India during Q2 of 2017. United Kingdom supplied alcoholic drinks of this brand the most to India in the said period. Its share in value and import value stood at 20.77% and USD 12843665 respectively. According to Q2 import report of 2017, shipments of Johnnie Walker alcoholic drinks were arrived mostly on Nhava Sheva Sea port in India, which registered 13.09% share in value.

          2.    Chivas Regal

Chivas Regal is a blended Scotch whisky produced by Chivas brothers. From the past 12 years, it has been serving markets of European and Asia Pacific countries as one of the world’s leading whisky brands.

Chivas Regal stood as the 2^nd largest brand of most popular alcoholic drinks in India during April-June 2017. Its share in value and import value recorded 9.14% and USD 5650981. In April, May and June, the total import value of this brand registered USD 1429261, USD 2630875 and USD 1590845 respectively.

As per alcoholic drinks customs data of India, Pernod Ricard India Pvt. Ltd. positioned on top in Indian importers list of Chivas Regal alcoholic drink brand. The total share in value of this alcoholic drink Indian buyer recorded 1.56%. However, Pernod imported alcoholic beverages of Ricard brand the most between April and June 2017.

Like Johnnie Walker, United Kingdom stood as the largest foreign supplier country of Chivas Regal alcoholic drinks to India during Q2 of 2017. The country recorded 8.67% share in value and USD 5363718 import value in this period. The total shipments of Chivas Regal alcoholic drinks were arrived into India’s Tuglakabad ICD port, which registered 4.53% share in value.

          3.    Black Dog

Black Dog is a Scotch whisky brand that is distilled, aged and blended in Scotland. And it is bottled and marketed in India by United Spirits Limited (USL), a subsidiary of Diageo PLC.

Black Dog was the 3^rd largest brand and positioned in the list of best alcoholic drinks in India during Q2 of 2017. The total import value and share in value of this brand recorded USD 4082880 and 6.60% respectively. In April, May and June, import value of Black Dog stood at USD 1702066, USD 522122 and USD 1858691 respectively. According to alcoholic drinks shipment data of India, United Spirits Limited imported Black Dog alcoholic beverages the most in Q2 of 2017. Its total share in value stood at 6.60%.

United Kingdom was the largest foreign supplier country of Black Dog alcoholic drinks to India between April and June 2017. Its total share in value registered 6.60% and import value recorded USD 4082817. The total shipments valued USD 4078704 of Black Dog alcoholic drinks were arrived at Nhava Sheva Sea port in India, which recorded 6.60% share in value.    

          4.    Ricard

Ricard is a brand of anise based alcohols and created by Paul Ricard in 1932. In the list of five largest alcoholic drinks brands imported by India, Ricard stood at the 4^th position. As per the latest report on imports of alcoholic beverages in India, Ricard brand recorded 6.53% share in value and total import value USD 4039488. If we see month-wise import figures of this brand, we found that import value of Ricard’s alcoholic drinks rose from April’s USD 698172 to USD 1393167 in May, which further rose to USD 1948149 in June 2017. The share in value of these months recorded 3.66%, 6.19% and 9.63% respectively.

As per alcoholic drinks import statistics of India, Pernod Ricard India Pvt. Ltd. recorded maximum shipments of Ricard brand. Its share in value of three months recorded 6.53%. Nhava Sheva Sea port in India received maximum alcoholic drinks shipments of this brand while registering 6.53% share in value.   

         5.    The Glenlivet

The Glenlivet is a brand of single malt Scotch whisky, which is produced in distillery near Ballindalloch in Moray, Scotland. It was founded in 1824. It is described as ‘The single malt that started it all’ in packaging and advertising.

The Glenlivet stood as the 5^th largest alcoholic drinks brand imported into India during Q2 of 2017. Its total share in value and import value registered 4.12% and USD 2546050 respectively. As per month-wise analysis of India import data of alcoholic drinks, the brand’s import value rose from April’s USD 773089 to May’s USD 1205657, which further declined to USD 567304 in June 2017. The share in value of these three months recorded 4.05%, 5.35% and 2.81% respectively.

Delhi Duty Free Services Private Limited imported alcoholic drinks of The Glenlivet brand the most in Q2 of 2017. Its share in value recorded 1.44%. Maximum shipments of The Glenlivet alcoholic drinks were arrived at India’s Tuglakabad ICD port. Its share in value and total import value registered 2.43% and USD 1502544 respectively.